Surface Mount Technology and Through Hole
equipment sales for over 30 years!
–SMT Sales With A Personal Touch–
Founder and Owner, Jill Kelley oversees each order personally. You will feel like a good friend and not just another customer. Choice Equipment has an excellent record of customer service. That is because we take pride in our ability to work closely with you, to find the equipment you need at competitive prices.
No price is a good price if in the end the equipment does not do the job. We make certain your needs are identified and then we find the best equipment available. Remember if you don’t see the equipment you are looking, please contact Jill and she will be happy to help you.
Thank you so much for stopping with us. We look forward to helping you.
Jill Kelley- Owner
Jim Goodrich- Sales Manager
Jim works with Electronics Contract Manufacturers providing SMT and PCB equipment sales, servicing, tech support, refurbishment and/or purchase, as an Equipment Broker with Choice Equipment.
Jim also serves PCB Assembly manufacturers with affordable ISO 9001 and ISO 13485 solutions at
Jim is a ISO Quality Management System (QMS) consultant with a passion for helping his clients
minimize the resources needed to manage supplier on-time-delivery and improve the purchasing
He is particularly fond of helping smaller manufacturers achieve and maintain ISO Certification by
helping them simplify their Quality Management System and reduce the cost & time requirements to make ISO Certification affordable for everyone.
Jim’s experience is diverse:
- Industrial Engineer, Management Consultant specializes in utilizing TQM methodology for continuous improvement. Jim worked for USPS as an Industrial Engineer, Quality Specialist, Supply Chain Performance Manager specializing in supply chain strategies.
- ASQ Certified ISO Quality Auditor and Certified Quality Engineer with 20 years managing continuous improvement programs.
Jim brings a strong customer and supply chain focus to Electronics Manufacturers, along with
affordable SMT Equipment and ISO certification and continuous improvement systems that clients use to assure product/process consistency and improved profits.